Description
Digital Analytics Manager
University of North Carolina at Chapel Hill
Hiring Range:
$70,000-$75,000
Application Deadline
06/11/2025
Proposed Start Date
07/07/2025
Position Description:
Reporting to the Director of Marketing Strategy, the Digital Analytics Manager is a key member of the Marketing team developing data-driven solutions and maximizing ROI for marketing and communications tactics, vehicles and channels. This position will manage data collection, analysis, and reporting, as well as the development, assessment and interpretation of information to inform strategic decisions. The Digital Analytics Manager will assist in establishing appropriate KPIs and success metrics for each campaign, identify the appropriate quantitative or qualitative data required for key decision-making and support the development, implementation, and refinement of standard marketing processes to maximize efficiency and effectiveness.
Essential Skills, Knowledge and Abilities:
* Proven experience building assessment reports in a data-driven organization.
* Analytical ability to assess evolving marketing environments, anticipating future business needs and possible solutions.
* Experience with qualitative and quantitative research development, conducting/fielding/overseeing research studies and final research analysis.
* Understanding of the full marketing mix across paid, owned and earned channels.
* Proficient and up-to-date knowledge of constantly evolving analytics methodologies, including, but not limited to:
o Google Analytics (including Google Tag Manager and Google Data Studio);
o G4
o Social Media: Facebook, Twitter, Instagram, YouTube, LinkedIn and TikTok analytics
o CRM analytics
* Excellent verbal and written communication skills.
Education Requirements:
Relevant post-Baccalaureate degree required (or foreign degree equivalent) with three years or greater of related professional experience in marketing, communications, journalism, public affairs, or a related field; for candidates demonstrating comparable professional backgrounds, will accept a relevant Bachelor’s degree (or foreign degree equivalent) and five years or greater of relevant experience in substitution.
Qualifications and Experience:
* Prior experience with Power BI
* Advanced skill using SQL for querying data and software applications such as Excel and PowerPoint to interpret and present information
* Experience utilizing MS Office and database applications, including CRM databases, data visualization programs and survey design platforms is a plus.
* Familiarity with the unique challenges and opportunities in marketing for a public research university.
Special Physical and Mental Requirements:
Quick Link for Direct Access to Posting: https://unc.peopleadmin.com/postings/301910
Posting Open Date: 05/29/2025
Posting Close Date: 06/11/2025
Open Until Filled: No
Office of Human Resources Contact Information: If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (919) 843-2300 or send an email to employment@unc.edu
Please note: The Office of Human Resources will not be able to provide specific updates regarding position or application status.
