Description

Director of Marketing Strategy
University of North Carolina at Chapel Hill

Application Deadline

03/11/2025

Proposed Start Date

04/14/2025

Position Summary

The Director of Marketing Strategy at the University of North Carolina at Chapel Hill will lead the development and execution of strategic marketing initiatives that align with the university’s mission, values, and goals. Reporting to the Associate Vice Chancellor for Marketing, the Director will collaborate with senior leadership, campus partners, and external agencies to enhance the university’s reputation, brand awareness, and engagement with diverse audiences, including prospective students, alumni, donors, and the general public.

Minimum Education and Experience Requirements

Relevant post-Baccalaureate degree required (or foreign degree equivalent) with three years or greater of related professional experience in marketing, communications, journalism, public affairs, or a related field; for candidates demonstrating comparable professional backgrounds, will accept a relevant Bachelor’s degree (or foreign degree equivalent) and five years or greater of relevant experience in substitution.

Required Qualifications, Competencies, and Experience

* Bachelor’s degree in marketing, communications, English, business, public relations or a related field.
* At least 8 years of progressive experience in marketing strategy, brand management, or a related discipline.
* Demonstrated expertise in leading successful integrated marketing campaigns and managing large-scale projects.
* Ability to think strategically and execute tactically; a mix of high-level strategy and planning and on-the-ground tactical execution is required to be successful in this role.
* Understanding the full marketing mix across paid, owned and earned channels.
* Ability to work adeptly in a constantly evolving digital environment.
* Exceptional prioritization, problem-solving, and project management skills
* Proven experience in leading through influence, partnership, and motivating teams to achieve high performance and results.
* Self-starter and ability to build initiatives from scratch.
* Comfortable working within a matrix organization with shared resources.
* Strong leadership and interpersonal skills, with the ability to build relationships across diverse constituencies.
* Excellent verbal and written communication skills.
* Proficiency in marketing analytics and performance measurement tools.

Preferred Qualifications, Competencies, and Experience

* Master’s degree in marketing, communications, or a related field.
* Experience in higher education, health care or nonprofit marketing.
* Familiarity with the unique challenges and opportunities in marketing for a public research university.

Quick Link

https://unc.peopleadmin.com/postings/297170

Department Contact Telephone or Email

tsabo@unc.edu

Office of Human Resources Contact Information

If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (919) 843-2300 or send an email to employment@unc.edu
Please note: The Office of Human Resources will not be able to provide specific updates regarding position or application status.

Equal Opportunity Employer Statement

The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or status as a protected veteran.