Description

Vice President of Enrollment & Strategic Marketing

Posting Number: S419P
Application Deadline: 6/30/2026
Department: S419P
FT - PT: Full Time
Part-time %:
Minimum Salary: $200,000
Maximum Salary: $225,000

Description:
Core Responsibilities

Strategic & Operational Leadership

• Provide executive leadership for college-wide enrollment and marketing strategy, aligned with the College's mission and culture, and SUNY system priorities.
• Develop and execute a comprehensive, data-informed, digital-first marketing and enrollment strategy that supports growth across undergraduate, transfer, and graduate programs.
• Oversee marketing and strategy across the full admissions and enrollment cycle.
• Lead and develop a high-performing, collaborative team, advancing digital marketing capabilities, enrollment systems, and modern recruitment practices.
• Partner closely with senior leadership, faculty, and staff to align enrollment and marketing priorities with academics, fundraising and alumni engagement, sustainability, student success, and campus and system goals.
• Champion a unified institutional strategy that aligns and supports the Neuberger Museum of Art and the Performing Arts Center in amplifying Purchase's distinctive identity to strengthen our visibility, reputation, and enrollment outcomes.
• The Vice President will also help ensure that enrollment, marketing, and communications strategies reflect SUNY Purchase's commitment to inclusive excellence, broad access, student belonging, and the success of students from a wide range of backgrounds and lived experiences.
• The successful candidate will demonstrate the ability to thoughtfully engage diverse audiences and develop student-centered strategies that strengthen institutional trust, visibility, and connection across increasingly dynamic demographic and higher education landscapes.
  
  Marketing, Branding & Communications
• Lead integrated marketing and communications efforts, including brand strategy, digital marketing, advertising, social media, publications, environmental graphics, and wayfinding, ensuring that Purchase's identity is clear, consistent, and authentic.
• Strengthen Purchase's brand narrative by highlighting the intersection of the liberal arts with the performing and creative arts within the context of a public, accessible institution.
• Ensure key campus entities, including the Neuberger Museum of Art and the Performing Arts Center, are leveraged to enhance institutional visibility, storytelling, and student recruitment, to bolster their strategic aims and the College's enrollment and marketing strategies.
• Design and oversee compelling, data-driven marketing campaigns that reflect the College's creativity, academic rigor, and public mission and that effectively support recruitment and enrollment goals.
• Use analytics, market research, and audience insights to assess impact, refine messaging, and continuously improve marketing and enrollment effectiveness.
• Collaborate with stakeholders across the campus to market high-priority events.
• Work with senior leadership on internal communications needs to promote retention, positive campus culture, and other key messages for the campus community.
• Partner with Institutional Advancement on marketing and communications for fundraising campaigns and alumni engagement.
  
  Enrollment Management & Strategic Partnerships
• Establish annual enrollment goals, forecasts, and predictive models to support informed decision making and responsible resource allocation.
• Develop and strengthen partnerships and programs with high schools, community colleges, arts organizations, and other educational institutions, supporting access, transfer pathways, and pipeline development.
• Identify and evaluate strategic growth opportunities through analysis of market demand, demographic trends, program performance, and student outcomes.
  
  Qualifications:
  Master's degree required.
  
  10-15 years of progressive leadership experience in higher education, including senior responsibility for enrollment, marketing, admissions, and/or institutional strategy.
  
  Demonstrated success in developing and executing strategies that advance enrollment growth, branding, and student engagement, particularly within mission-driven or creative institutions.
  
  Proven ability to lead cross-functional teams, manage organizational complexity, and execute large-scale initiatives.
  
  Expertise in digital marketing, CRM/enrollment technologies, analytics, and data-informed decision-making.
  
  Strong communication, analytical, and interpersonal skills, with the ability to collaborate across academic, administrative, and creative cultures.
  
  Deep understanding of higher education trends, including public higher education challenges and SUNY system priorities related to access, equity, affordability, and student success.
  
  Mission-driven leader with a demonstrated commitment to serving diverse learners, creative expression, and public higher education.
  
  Entrepreneurial and imaginative mindset, balanced by disciplined execution and operational rigor.
  
  Ability to inspire trust, foster collaboration, and lead with clarity, creativity, and integrity.
  
  Demonstrated ability to integrate principles of inclusive excellence, equity, and belonging into enrollment strategy, marketing, communications, and student engagement efforts in ways that support institutional access, student success, and community trust.
  
  Special Note:
  About Purchase College, SUNY
  
  A top 10 public school, according to U.S. News & World Report, Purchase College, part of the State University of New York (SUNY) system, is a dynamic campus that combines conservatory training in the visual and performing arts with programs in the liberal arts and sciences, in order to inspire an appreciation for both intellectual and artistic talents in all students. Purchase College, SUNY is a community of students, faculty, and friends where open-minded engagement with the creative process leads to a lifetime of intellectual growth and professional opportunity. For more information about the college, visit Purchase College.
  
  Benefits
  • Health, dental, and vision benefits are available to eligible employees after a 28-day waiting period. More information regarding other benefits, such as generous paid time off, tuition assistance, and retirement systems, can be found on SUNY's Benefit Summaries website.
  • Purchase College is a qualifying government employer, allowing eligible employees to participate in the Public Service Loan Forgiveness program.
  • Access to the NAEYC-accredited, on-campus child care at The Children's Center.
  • Discounted access to the world-class Performing Arts Center, free admission to the Neuberger Museum of Art, and free access to the athletic facilities.
  • Other benefits include business-casual dress and an opportunity to telecommute (dependent on job function and operational need). For detailed information on some of the College's employee benefits, visit the College's Human Resources/Benefits website.
  
  Nondiscrimination Policy - Purchase College is committed to fostering a diverse community of outstanding faculty, staff, and students, as well as ensuring equal educational opportunity, employment, and access to service, programs, and activities, without regard to an individual's race, color, national origin, religion, creed, age, disability, sex, gender identity, sexual orientation, familial status, pregnancy, predisposing genetic characteristics, military status, domestic violence victim status, or criminal conviction. Employees, students, applicants, or other members of the Purchase community (including vendors, visitors, and guests) may not be subjected to harassment that is prohibited by law or treated adversely or retaliated against based upon a protected characteristic. To view the entire policy, please visit the following website: Purchase College Human Resources Policies and Procedures website.
  
  Women, minorities, and individuals with disabilities are encouraged to apply. Purchase College is an AA/EEO employer. The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, or Clery Act, mandates that all Title IV institutions, without exception, prepare, publish, and distribute an Annual Security Report. This report consists of two basic parts: disclosure of the University's crime statistics for the past three years, and the availability of the University's current campus security policies. Purchase College's Annual Security Report is available on the Purchase College NYS University Police Website.
  
  To apply, visit https://jobs.purchase.edu/postings/1663
  
  
  
  
  
  
  
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