Description
| U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News and 360 Reviews. We reach more than millions of people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our 'Best' series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print. We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming workplace where everyone is given an opportunity to succeed and contribute to their fullest. Learn more about our Diversity, Equity and Inclusion initiative. Your role in helping us shape the future: U.S. News empowers everyone to thrive. As a Programmatic Operations Lead, you will work closely with a cross-functional team to optimize our sales and marketing processes. You will support the sales leaders across the company as it relates to revenue reporting and identifying opportunities for revenue growth. Reporting to the Senior Director of Advertising Monetization, you will build strong, collaborative partnerships with key stakeholders, including sales, marketing, product, engineering, and C-level executives at U.S. News. Are you up to the challenge?
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Requirements
You should definitely have:
At least three years of experience in the digital advertising industry
Bachelor’s degree in a related field or equivalent experience required
Working knowledge of Google Ad Manager and analytics tools such as Looker Studio, Google Analytics, and Supermetrics
Experience working with ad tech platforms including SSPs, DSPs and DMPs
Intermediate to advanced working knowledge of Microsoft Excel
Ability to analyze data and present a clear & compelling action plan based on your findings
Experience managing first-party audience data, including identifying new first-party data sources and audience segmentation opportunities
Effective time management skills - ability to juggle multiple tasks and prioritize to meet necessary deadlines
Exceptional troubleshooting, A/B testing and problem-solving abilities
Knowledge and awareness of current programmatic and digital ad technology trends; remain up to speed on new in-platform betas and testing opportunities
Understanding of ad tagging and site taxonomy
Strong analytical skills and comfort with statistical methods for evaluating success, demonstrated by a track record within one or more business units.
Excellent communication skills and proven ability to manage stakeholders across diverse business units, including sales, marketing, product, and engineering.
It would be nice if you had:
Experience working within high-performing sales organizations.
Fluency with SQL and ability to write queries and join siloed data sets
Familiarity with programming languages such as javascript, CSS and HTML
Knowledge of oRTB protocol
Understanding of common web data structures such as JSON
Experience with system integrations, data ingestion & ETL
What it’s like to work with us:
Talent is our best asset!
We invest in people with passion and potential who understand U.S. News’ dedication to our consumers.
Creative, mission-driven culture with core values of quality and integrity
Focus on fostering personal and professional growth
Competitive benefits including paid vacation time, medical, tuition reimbursement, and training
Collaborative Work Environment ~ fun, diverse, inclusive and ambitious co-workers
Other Job Info:
These statements are intended to describe the general nature and level of work being performed by employees assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties, and skills required of employees assigned to this job.
U.S. News & World Report strongly encourages all employees to be fully vaccinated (including boosters).
Preference for New York based applicants to work a hybrid schedule in the office.
The anticipated base salary for this position is $75,000-$100,000. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, interview performance, and if applicable, the location in which the applicant lives and/or from which they will be performing the job. Compensation details do not include bonus or revenue incentives, if applicable.
