School Profile

School Overview

The Department of Marketing in the School of Business at Virginia Commonwealth University (VCU) offers an undergraduate major in Marketing with concentrations in product and brand management, integrated marketing communication, personal selling and business marketing, and general marketing. The Department also offers a Master of Science degree in Global Marketing Management. Additionally, Marketing faculty teach in the MBA, Executive MBA, and online MBA. They also have the opportunity to be involved in the Ph.D. in Business program. The Department has 12 full-time faculty who are active researchers and engaged teachers. Marketing faculty have publications in a wide selection of leading journals including the Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Product Innovation Management, International Journal of Research in Marketing, Journal of Business Research, Journal of Public Policy and Marketing, Journal of Service Research, Journal of Advertising, and Industrial Marketing Management. More details about the department’s faculty, programs, and philosophy of scholarship are available on the department’s website (https://business.vcu.edu/academics/marketing/).

Virginia Commonwealth University is a diverse, urban, premier public research university with an enrollment of over 32,000+ students. The School of Business is AACSB-accredited and has an enrollment of about 4,000 students. University and School leadership is firmly committed to a future that involves research excellence, scholarship, and creative expression. Richmond, Virginia’s capital, is headquarters for six Fortune 500 firms and is consistently ranked among the “Best Places to Live and Work in America” in several national publications (Realtor.com; Richmond Times-Dispatch).